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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: Growing a Global Brand in Local Soil
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Ad fraudAudience measurementProgrammatic & ad techAgencies & partnersAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Agencies & partnersMarketing procurementValue of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainability
How seriously is the industry taking sustainability?
WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
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Advertising & policyValue of advertising
Dutch association receives royal designation for 100 years of representing the interests of advertisers
bvA challenges brand leaders to play an active role in addressing societal issues
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Advertising & policyDigital policyValue of advertising
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Audience measurementAdvertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Agencies & partnersAgency remunerationAgency managementMarketing effectivenessValue of advertising
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Advertising & policyValue of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study